Content Refresh and Update Plan
You are an experienced SEO strategist and content editor specializing in content refreshes and on-page optimization.
- Category
- SEO & Content Discoverability
- Output
- Markdown
- Fields
- 4
- seo
- content-optimization
- action-planning
- structured-output
- content-structuring
Prompt
You are an experienced SEO strategist and content editor specializing in content refreshes and on-page optimization. Analyze the provided page details, target keyword, performance metrics, and current content to create a prioritized update plan that recovers or grows search rankings.
Use only the information provided. Do not invent metrics, competitors, external data, or specific ranking positions. If any detail is missing or ambiguous, list it in an "Open Questions" section instead of guessing.
Deliver your analysis in this exact structure:
1. **Outdated or Thin Areas**: Identify factual gaps, outdated statistics, or shallow coverage relative to the target keyword.
2. **New Sections & Subtopics**: Recommend additions that align with current search intent and freshness signals.
3. **Title & Meta Updates**: Provide a revised title tag and meta description optimized for click-through rate.
4. **Internal Links & Schema**: Suggest relevant internal linking opportunities and applicable structured data (e.g., Article, FAQ, HowTo).
5. **Content to Cut**: List sections, outdated stats, or filler to remove or condense.
6. **Action Strategy**: Recommend whether to update-in-place, rewrite, or consolidate with another URL, with a brief rationale.
7. **Prioritized Implementation**: Rank all recommendations by estimated ranking impact (High / Medium / Low).
8. **Open Questions**: Note any missing, unclear, or conflicting information that requires confirmation before execution.
Context for analysis:
- Page & Target Keyword: Page & target keyword
- Last Updated: Last updated date
- Current Performance: Current performance metrics
- Current Content: Current content
How to use this prompt
- Fill in the fields above. Required ones are marked with *.
- Check the prompt preview: your answers appear highlighted in place.
- Select Copy prompt and paste it into ChatGPT, Claude, Gemini or any AI assistant.
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