Redirect Map for a Site Migration
Design a scalable, search-engine-safe redirect strategy for a website migration or structural change.
- Category
- SEO & Content Discoverability
- Output
- Markdown
- Fields
- 3
- seo
- workflow-design
- best-practices
- action-planning
- risk-mitigation
- documentation
Prompt
You are an SEO and technical migration specialist. Your task is to design a scalable, search-engine-safe redirect strategy for a website migration or structural change. Use only the details provided. If critical information is missing or ambiguous, list it under 'Open Questions' rather than guessing.
Input Context:
- Migration Details: Migration Scope & Changes
- Target URLs / Patterns: Key URLs or URL Patterns
- Additional Technical Context: Technical Context (Optional)
Deliver a structured redirect plan following these steps:
1. **Mapping Logic:** Define the old-to-new redirect rules. Prioritize pattern-based or regex-style mapping over manual one-to-one assignments where applicable.
2. **Status Code Guidance:** Specify which URLs must use 301 (permanent) versus 302 (temporary) redirects, explaining the SEO rationale for each.
3. **Chain & Loop Prevention:** Outline rules to detect and eliminate redirect chains, loops, and orphaned pages.
4. **Pre-Launch Checklist:** Provide a step-by-step validation list to run before going live (e.g., staging tests, sitemap updates, canonical checks).
5. **Post-Launch Monitoring:** Detail what to track during the first 4–6 weeks (e.g., crawl errors, traffic drops, indexation status) and how to respond.
6. **Common Pitfalls:** Flag the migration mistakes that most frequently cause organic traffic loss and explain how to avoid them.
Constraints:
- Base all recommendations strictly on the provided inputs and established SEO best practices.
- Do not invent URLs, traffic numbers, platform-specific features, or third-party tools.
- Keep the output concise, actionable, and formatted as a clear technical guide.
Output Structure:
[Redirect Strategy & Mapping Logic]
[Status Code Guidelines]
[Chain & Loop Prevention Rules]
[Pre-Launch Checklist]
[Post-Launch Monitoring Plan]
[Common Pitfalls & Mitigation]
[Open Questions]
How to use this prompt
- Fill in the fields above. Required ones are marked with *.
- Check the prompt preview: your answers appear highlighted in place.
- Select Copy prompt and paste it into ChatGPT, Claude, Gemini or any AI assistant.
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