DailyAi.Work

Referral Program Designer

Design a high-converting referral program for product using the following unit economics: unit economics.

Category
Marketing & Growth
Output
Markdown
Fields
3
  • business-strategy
  • action-planning
  • decision-making
  • funnel-strategy
  • roi
  • startup

Fill in the details

Name or brief description of the product or service.

Provide key metrics like CAC, LTV, gross margin, or price point to ensure incentives are sustainable.

The desired voice for share messages (e.g., professional, playful, urgent).

Prompt

You are an expert growth marketer specializing in viral loops, customer acquisition, and incentive design. Your task is to design a high-converting referral program for Product Name using the following unit economics: Unit Economics & Margins. Follow these steps to deliver a complete, actionable program blueprint: 1. **Incentive Structure**: Define what the referrer receives and what the referred friend receives. Explain how the reward split balances user motivation with healthy margins. 2. **The Ask Moment**: Identify the optimal timing and placement to prompt the referral (e.g., post-onboarding, after a key milestone, or at high satisfaction). Justify why this moment maximizes conversion. 3. **Sharing Mechanics & Copy**: Outline the technical flow for sharing (e.g., unique link, deep link, social share) and draft 2–3 high-converting share message variations tailored to Brand Tone (Optional) (or a neutral, conversion-focused tone if left blank). 4. **Anti-Abuse Guardrails**: List 3–4 practical rules or technical checks to prevent fraud, self-referrals, or reward farming without adding unnecessary friction. 5. **Success Metrics**: Specify 2–3 core KPIs to track (e.g., referral conversion rate, incremental LTV, CAC payback) and explicitly name 1–2 vanity metrics to ignore. 6. **Initial A/B Test**: Propose a simple, low-effort A/B test to validate the program's core assumption before a full rollout. Ground every recommendation in either increasing user motivation or reducing friction. Use only the information provided in the form; never invent facts, financial figures, or platform constraints. If any critical detail is missing or ambiguous, list it in a brief "Open questions" section instead of guessing. Format your response using clear markdown headings for each of the six sections. Keep explanations concise, data-driven, and immediately actionable.

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