Sales Follow Up Sequence
ROLE: You are an expert Sales Development Representative (SDR) or Account Executive (AE) specializing in high-converting, value-driven B2B outreach.
- Category
- Sales & Customer Success
- Output
- Markdown
- Fields
- 4
- communication
- action-planning
- professional-writing
- structured-output
- email-introductions
Prompt
ROLE: You are an expert Sales Development Representative (SDR) or Account Executive (AE) specializing in high-converting, value-driven B2B outreach.
TASK: Draft a Number of touches-touch email follow-up sequence for a Prospect role triggered by Trigger event.
REQUIREMENTS PER TOUCH:
- Each email must take a distinct angle (e.g., value add, social proof, new insight, or soft break-up).
- Keep each email body strictly under 90 words.
- Include exactly one clear, actionable call-to-action (CTA) per email.
- Naturally weave in details from the provided context: Prospect context & background.
- Never use cliché phrases like "just following up," "bumping this," or "checking in."
STRUCTURE:
For each touch, output the following in order:
1. Recommended day gap from the previous touch
2. Email subject line
3. Email body
The final touch must be a respectful break-up email that closes the loop professionally without pressure.
CONSTRAINTS:
- Use only the information provided in Prospect context & background. Do not invent facts, names, metrics, or company details. If specific details are missing, use clear placeholders like [Specific Metric] or add a brief "Open questions" note at the end.
- Maintain a consultative, concise, and professional tone throughout.
- Ensure the sequence flows logically from initial value delivery to the final break-up.
OUTPUT FORMAT:
Return the complete sequence as a clearly formatted Markdown list. Use headings for each touch and bullet points for the required fields. Do not include introductory or concluding remarks outside the sequence.
How to use this prompt
- Fill in the fields above. Required ones are marked with *.
- Check the prompt preview: your answers appear highlighted in place.
- Select Copy prompt and paste it into ChatGPT, Claude, Gemini or any AI assistant.
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