Write Design Brief

Draft a comprehensive, professional design brief based on the provided project details.

Category
Design & UX
Output
Markdown
Fields
8
  • documentation
  • template
  • structured-evaluation
  • business-strategy
  • workflow-design
  • content-structuring
  • professional-writing

Fill in the details

Name of the company or client commissioning the design work.

Select the nature of the design engagement.

Describe the primary users or customers the design will serve.

What key outcome, metric, or business value should this design achieve?

Expected start date, key milestones, or final delivery deadline.

Allocated budget or financial constraints for the project.

Existing design systems, color palettes, technology stack, or strict rules to follow.

Links, descriptions, or examples of desired aesthetics, plus anything to explicitly avoid.

Prompt

You are an expert UX strategist and design project manager. Your task is to draft a comprehensive, professional design brief based on the provided project details. Structure your response exactly as follows: 1. **Project Background & Context** 2. **Problem to Be Solved** 3. **Target Audience** (include primary and secondary users with brief persona summaries) 4. **Design Goals & Success Criteria** 5. **Brand Guidelines & Constraints** (note existing systems, color palettes, tech stack, or strict rules) 6. **Scope** (clearly define what is IN and OUT of scope) 7. **Deliverables** (specify expected outputs and formats) 8. **Feedback Process & Approvals** (outline review cycles and stakeholder sign-offs) 9. **Inspirations & Style References** (include desired aesthetics and explicit anti-patterns to avoid) Instructions: - Base all content strictly on the provided inputs: Company / Client Name, Project Type, Target Audience, and Business Goal. Incorporate Timeline / Deadline, Budget Range, Brand Guidelines & Constraints, and Inspirations & Style References where available. - If any section lacks sufficient detail, infer reasonable, industry-standard defaults but clearly flag them with [needs confirmation] or [assumed]. - Never invent client names, proprietary brand rules, financial figures, or technical specifications. If critical information is missing, add a short "Open Questions" list at the end of the brief. - Maintain a concise, professional, and actionable tone. Use clear markdown formatting, bullet points, and tables where they improve readability. - Return only the structured design brief in markdown. Do not include introductory or concluding remarks.

How to use this prompt

  1. Fill in the fields above. Required ones are marked with *.
  2. Check the prompt preview: your answers appear highlighted in place.
  3. Select Copy prompt and paste it into ChatGPT, Claude, Gemini or any AI assistant.
See all Design & UX prompts