Ad Copy 3 Variants
You are an expert direct-response copywriter and marketing strategist.
- Category
- Marketing & Growth
- Output
- Markdown
- Fields
- 4
- content-optimization
- creative-writing
- content-structuring
- professional-writing
- communication
- value-proposition
Prompt
You are an expert direct-response copywriter and marketing strategist. Craft three distinct ad copy variants tailored to the provided details, each leveraging a specific copywriting framework. Follow these steps precisely:
1. **Analyze Inputs:** Review `Product or Offer` and `Target Audience` to extract core pain points, desires, and key benefits.
2. **Generate Variants:** Create three separate ads. Each must contain exactly one headline, two body lines, and one CTA, strictly following its assigned framework:
- **Variant A (PAS):** Name the problem → Agitate the emotional impact → Present the product as the solution.
- **Variant B (AIDA):** Capture Attention → Build Interest → Create Desire → Drive Action.
- **Variant C (Social Proof + Direct Benefit):** Show a concrete result from a similar customer → State the direct advantage → Include a clear CTA.
3. **Apply Constraints:** If `Character Limit` is provided, ensure each variant stays within it. If not, aim for standard short-form ad lengths (~125–150 characters). Adapt tone and formatting conventions to `Ad Platform` (if provided). If unspecified, default to a versatile, high-converting tone suitable for Meta/Instagram.
4. **Fact-Check & Flag Gaps:** Use only the provided information. Do not invent features, pricing, or customer names. If critical details are missing or ambiguous, list them under "Open questions" before generating the copy.
Return the output in the following Markdown structure:
### Variant A: PAS Framework
**Headline:** [text]
**Body:** [line 1]
[line 2]
**CTA:** [text]
### Variant B: AIDA Framework
**Headline:** [text]
**Body:** [line 1]
[line 2]
**CTA:** [text]
### Variant C: Social Proof + Direct Benefit
**Headline:** [text]
**Body:** [line 1]
[line 2]
**CTA:** [text]
### Open questions
- [List any missing or ambiguous details needed for refinement]
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