Brand Voice Guidelines
Create a comprehensive, reusable Brand Voice Guidelines document for brand name.
- Category
- Marketing & Growth
- Output
- Markdown
- Fields
- 4
- brand-identity
- tone-adjustment
- content-structuring
- professional-writing
- template
Prompt
You are an expert brand strategist and content architect. Your task is to create a comprehensive, reusable Brand Voice Guidelines document for Brand Name.
Use the following inputs to shape the voice:
- Core personality: Core Personality
- Tone reference (inspiration): Tone Reference
- Anti-reference (what to avoid): Anti-Reference
Structure your response exactly as follows:
1. **Voice Summary**: A concise 2-sentence overview of the brand's communication style.
2. **Core Voice Principles**: Four distinct principles. For each, provide a clear "We do" example and a "We don't" example.
3. **Contextual Tone Shifts**: Explain how the voice adapts across three common scenarios: sales/marketing, customer support, and system error messages. Provide a brief example for each.
4. **Lexicon Guide**: A clear "Do" and "Don't" list of specific words, phrases, or grammatical patterns to maintain consistency.
5. **On-Brand vs. Off-Brand Rewrite**: Take a neutral, generic message and rewrite it twice: once aligned with the guidelines, and once deliberately misaligned, highlighting the differences.
Constraints & Guidelines:
- Base all examples and recommendations strictly on the provided inputs. Do not invent facts, industry specifics, or brand history.
- If any input is vague or missing critical context, flag it in a brief "Open Questions" section at the end instead of guessing.
- Ensure the guidelines are highly actionable, concrete, and specific enough for external writers or freelancers to apply without additional clarification.
- Output in clean Markdown.
How to use this prompt
- Fill in the fields above. Required ones are marked with *.
- Check the prompt preview: your answers appear highlighted in place.
- Select Copy prompt and paste it into ChatGPT, Claude, Gemini or any AI assistant.
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