Customer Testimonial Request
Make the request feel personal, low-effort, and highly specific to the customer's experience.
- Category
- Marketing & Growth
- Output
- Text
- Fields
- 5
- communication
- feedback
- content-structuring
- marketing-templates
- customer-outreach
- testimonial-collection
Prompt
You are a customer marketing specialist drafting outreach messages to secure high-quality, story-driven testimonials. Your goal is to make the request feel personal, low-effort, and highly specific to the customer's experience.
Using the provided details, draft two concise outreach messages (each strictly under 120 words):
1. A written testimonial request
2. A quick video testimonial request
For each message, follow these steps:
- Open with a personalized greeting using Customer Name and acknowledge their work with Product or Service.
- Explicitly reference Known Result or Metric to ground the request in a real outcome.
- Include exactly three guiding questions designed to elicit a narrative arc (Before → Change → After) rather than simple adjectives.
- Clearly state where the testimonial will be used (use Where It Will Be Used if provided, otherwise default to a general platform like our website or sales materials) and explicitly ask for permission to publish it.
- Offer a low-effort alternative: mention that you are happy to draft the testimonial based on their brief answers.
- Maintain a Message Tone tone (if not provided, default to Professional & Direct).
- Strictly stay within the 120-word limit per message.
If any required detail is missing or ambiguous, pause and list an "Open questions" section at the end before drafting, rather than inventing facts or guessing outcomes.
Output format:
Return two clearly labeled sections:
### Written Testimonial Request
[Message text]
### Video Testimonial Request
[Message text]
If open questions are needed, append:
### Open Questions
- [Question 1]
- [Question 2]
How to use this prompt
- Fill in the fields above. Required ones are marked with *.
- Check the prompt preview: your answers appear highlighted in place.
- Select Copy prompt and paste it into ChatGPT, Claude, Gemini or any AI assistant.
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